filter search results by domain authority moz toolbar. Navigational queries: A query in which the searcher is trying to get to a certain location, such as the Moz blog (query = “Moz blog”). filter search results by domain authority moz toolbar

 
 Navigational queries: A query in which the searcher is trying to get to a certain location, such as the Moz blog (query = “Moz blog”)filter search results by domain authority moz toolbar  That means a site like Wikipedia, which has 5

Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. No matter how hard the SEO industry or Moz itself trys to say otherwise, the Domain Authority metric has become inextricably connected to successful link building. Step 1: Get the backlink data. You can now use. The domain authority checker by Bulkdachecker helps to check DA of up to 5 websites at a time. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. 200k+ SEO professionals across the world. Step 3: Restart the browser. Yes, it's our own creation from our own set of tools. Moz Domain Authority. These metrics have been developed by Moz to assess the authority of a site, similar to Google’s toolbar page rank. Pricing. The benefit of running this type of check on multiple websites at once is the comparison factor. How are the actual search results going in terms of, for instance, traffic to your site? Just a note that Moz's tools, as good as they are, are not synonymous with how Google sees it. We created this community space with the goal of expanding professional growth opportunities of all kinds for our community. Understanding Domain Authority: The Cornerstone of SEO Success. 1. These tools provide historical data on a website's domain authority and other related metrics. One of the exciting facets of ChatGPT is the promise of being able to refine. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. The MozBar extension provides valuable metrics about your website, link profile, and competitors. The excellent MozBar Chrome extension brings Moz Pro's tools into your browser, overlaying data on Google search results while you browse. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. You can do so using Moz’s free SEO toolbar – Moz Bar, Moz’s link explorer, or the SERP Analysis section of Keyword Explored. By removing bad and broken links, you’ll help improve your domain ranking. Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. Step 1: Head to Extension option of your Chrome Browser. Search engine results pages change in structure based on what a user types into the Google search bar. . In his classification it uses two decimals (3. Using this tool, you can quickly identify keywords that rank better and use them in your. Quora has very neat and tidy SEO. Explore our suite of premium, free SEO tools and online marketing software. SEMRush: Best Ahrefs Alterntive. — into a single DA score”. The top linking domains to alexa. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page. Domain. There is a free plan but, unlike the Moz Toolbar, you’ll need to pay to get the most out of Ahrefs’s features. The official term and algorithmic score were invented by the good folks at Moz. See the bottom of this screenshot, below: There are many. The score is assigned between 1-100 with 100. The Moz Toolbar (or MozBar) is a simple way to view onpage SEO elements & link data for any page on the web. Change the dropdown to pages that link to any combination of: The result is a much more specific set of link opportunities. Another one is MozBar – a free Chrome extension for conducting backlink research and checking metrics right from the search results. How Moz calculates Domain Authority. MozBar is an SEO Chrome extension that adds a bar of information to the top of your screen when visiting web pages or in the SERPs below each result. You can use Domain Authority and Page Authority to quickly target pages and websites that have the best potential to perform well in search engine. Semrush is one of the most popular SEO tool suites out there. Gain a competitive edge in the ever-changing world of search. Website Analyzer is a powerful SEO tool from the people over at Check Domain. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Gain a competitive edge in the ever-changing world of search. They're super powerful. 25 billion+ keyword index. It helps us track the ROI of our efforts and brings significant transparency to our industry. Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. Our web crawler, Dotbot, is built on a machine learning-based model. MOZ Using Moz metrics you can search for the Domain Authority and Page Authority of expired domains. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Click Analyze. e. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. MozBar gives you instant metrics while viewing any page or SERP. The score is a 0-100 scale, with higher scores indicating a higher likelihood of ranking in the top positions of the search engine results pages (SERPs). Now it isn’t one of the fastest tools for getting Domain Authority data. SERP previews include Moz Domain Authority, Page Authority, and backlink metrics for each organic result. Search Results Overlay. To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Google indexes more than one hundred trillion web pages. June 25, 2016. As of the last major update to DA in 2019, this data is then fed through a machine-learning model. 12, 5. New Releases Get the scoop on the latest and greatest from Moz. co. Easily discover key data and act on it to boost your SEO on-demand. Since you probably don't want to memorize the precedence of all Google search operators, I highly recommend using parentheses whenever you're in doubt. No matter how hard the SEO industry or Moz itself trys to say otherwise, the Domain Authority metric has become inextricably connected to successful link building. It predicts how well a website will rank on search engine results pages (SERPs). The average DA of a blog with its domain name is between 30 and 40. It will highlight the authority metric in the toolbar or right on the SERP. From there, head to the Moz Pro section and click on “Link Explorer”. 1. Then make sure [*. I checked OSE and the linking domain is not listed. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a log scale. I checked OSE and the linking domain is not listed. Majestic filter with the Majestic metrics too, Trust Flow and Citation Flow, but also the number of backward links a site. Let’s take a look at what you can do with the new MozBar. That is the authority that has the domain on the internet. Exclude specific terms. There is a situation where I think it still plays a role in. This endpoint will return URL Metrics for both the source and the target. I'm happy to share a bit of good news for all of you Firefox toolbar aficionados--we have just launched the MozBar V2 . Moz Link Explorer. Select your location. You also have the option to sort your Top Pages by. 45. My big problem with Domain Authority has always been that Google's PageRank was designed to judge. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 1. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. It is available as a free download for Firefox and Chrome users. To use this feature, here are a few steps to follow: Visit the SEO Toolbar page on MozBar ; Click on the ”Download MozBar for free” button; Next, click on the “Add to Chrome” button on the Chrome web store page. 1. This year's panel of experts possesses a truly unique set of knowledge and perspectives. com. For example, if you ask about: A product: you will see Shopping ads. For keywords that are higher in ranking, you will need around 55 to 100 or more backlinks for link building. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank in search engine result pages (SERPs). Here’s how it works: Select “Keyword Suggestions” from the left-hand list, and simply type in a seed keyword (a general keyword or topic to help Moz generate ideas). Check for the cookie symbol with a little red cross on the right-hand side. I’m going to want to see A LOT more pet costume results, so I’ll click on the Quick Settings gear icon in Chrome and hit "See All Search Settings ," then toggle to adjust the "Results per page": Now we’ve got a whole page of 50 or 100 results to search through. Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest. domains. KeywordTool. Announcing MozBar 3. -Create custom searches by engine, country, region, or city. MOZ Using Moz metrics you can search for the Domain Authority and Page Authority of expired domains. There are exceptions to this rule. This means that you can expect to see new data roughly once a month. Go to “More Tools” and then “Extensions. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. MozRank. 1. Within the Analyze a Keyword section of your Rankings, you can enter a tracked keyword and select Keyword Performance from the drop-down to see the top 5 ranking URLs for that keyword on your site. Talking about rankings, it might affect when competing against GEO TLD, such as . From the On-Page Elements tab, you will see a field for Meta Keywords which will note if this tag is found and what it contains. Search Visibility is one of the first metrics you'll see in your Campaign Dashboard. I’d caution people against ignoring Proximity of Address to Centroid, though. Low Budget Marketers. mR – mozRank, SEOmoz’s metric similar to PageRank. Domain Authority (DA) is scored on a scale of 0-100 and was developed by the analytics software team Moz. . This is an indicator of ranking strength for the individual page in search results The SEO toolbar, MozBar, is an extension for Chrome and Firefox that provides you with important data about any website you visit. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. Step 1: Create the File. You can now access all functions, menus and tools in Chrome from an icon to the right of your address bar. To review the SERP for your keyword, click on the little blue magnifying glass icon and then click “SERP Analysis. DR 0–20: 20 ref. Lastly, there’s some merit in reaffirming what we would expect to be true. Repeat with the specific URLs of your competitors' articles. This means search results include a minimum of 10 good answers for search queries on the first page. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. Remove any bad links and fix any broken ones that may hurt your domain score. Moz Academy. -Access and compare link metrics across pages while viewing. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of. The value of the Domain Authority Ranking. Luckily, Brand. A DA score ranges from one to 100. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. If you haven’t, go to Ubersuggest and type in a competitor’s domain. Filters. Outgoing links report with link highlighter and broken link. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. World-class data. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. The higher the Page Authority, the greater the potential for that individual page to rank. In general, the page authority metric is a better indicator than the domain authority metric when you want to gauge your ability to rank, as the page authority metric is all about one. Google's local filter has been around for a while, but it became more noticeable after the Possum algorithm update, which began filtering out even more businesses from local search results. io can be a great tool for finding keywords. Created by Google founders Larry Page and Sergey Brin, PageRank is an algorithm based on the combined relative strengths of all the hyperlinks on the Internet. 3. Regarding the DA, remember that its updated about once a month and it mostly depends on backlinks. You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and nofollowed, internal and. We believe an explicit community etiquette is a great way to help us stay aligned with this goal and with our core values, TAGFEE. A domain with the highest score will likely be ranked in the search results. De-Indexed: De-indexing is the process of removing a page that has already been indexed from search engine results. A domain’s authority score ranges from 0 to 100, with higher scores indicating a greater ability to rank. Domain Authority or DA for short is essentially a website’s relevance or quality according to search engines. 99. To see. It's a critical step in the keyword research process. 4. Link Explorer in Moz. In the list below, some metrics influence only one of these, while others can affect both. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. I’m going to want to see A LOT more pet costume results, so I’ll click on the Quick Settings gear icon in Chrome and hit "See All Search Settings ," then toggle to adjust the "Results per page": Now we’ve got a whole page of 50 or 100 results to search through. Step 4: Try logging in to Moz Toolbar. Gain a competitive edge in the ever-changing world of search. com is allowed. The Moz Story Moz was the first & remains the most trusted SEO company. On March 5, 2019, Moz has just announced the Domain Authority 2. The all-in-one SEO toolbar for research on the go. 1. Optimizing on-page SEO elements, such as meta tags, header tags, and keyword usage. For example, the Bulk Domain Authority & Page Authority Checker from SEO Review Tools allows you to review page authority, domain authority, and backlinks for up to 10 domains. The Domain Authority is a score based on a scale of 100 and an amalgam of many SEO factors that make some websites rank better than others on the web. It is a score that predicts the chance of a website ranking on the Search Engine Results Page (SERP). Domain authority measures the potential ranking strength of an entire domain on search engine result pages. 2. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. Uber Suggest. We've been seeing reports from other customers with the tool, as well, and have updated our Health Page to reflect the known issues we're seeing with the tool at this time. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of. SEOmoz MozBar. 3. Use saved searches to filter your results more quickly. Simply stated, "Domain Authority" is a metric used to predict how well a website may perform in search results compared to other websites. Keyword Explorer Find traffic-driving keywords with our 1. Moz Spam. print. Page authority is based on data from Moz‘s web index and takes into account many different factors such as DA. SEMrush If you want a truly detailed analysis of your domain authority, among all the other factors that influence SEO, then Semrush is a perfect choice. New Releases Get the scoop on the latest and greatest from Moz. Domain Authority (DA) is a metric developed by Moz that quantifies the strength and authority of a website's backlink profile. Take a free trial today. 4. Keyword - The keyword being tracked in your Campaign. 45. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. Moz Link Explorer. The. Quickly view SEO metrics (Domain Authority, Page Authority, Number of Linking Root Domains) for websites directly in search results or via page. 0 - Moz. com) and your webpage’s Domain Authority score will appear automatically. Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. Once installed, sign in to your Moz account or create an account with an email and password. In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". For example, in the Inbound Links section, first check the box to the left. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Categories: Content Marketing Local SEO. There are 17 distinct flags, and a number is added to that subdomain’s score when MI finds any of them. Select Followed on the right-hand side to filter by followed links. You ask ChatGPT something, get some results, and can then ask clarifying questions — this is really powerful and compelling. So how authoritative your domain is. DA scores are available in the following MozYoast offers a variety of search options, including plugins for different countries and ones that return results for the past 24 hours. io is the best alternative to Ahrefs. 77, 4. 1. Hi there - Kristina from Moz's Help Team here . Lighthouse. Grab a domain name and go setup shared hosting. . The next tool to check is Moz. Simply input your competitor’s domain and hit enter. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. Fast and Helpful Support: My one contact with Majestic’s support team impressed the pants off of me. Their answers provide insight into the inner workings of the search marketing both now and in the future. Higher scores. domain level linking factors, follow vs. A direct question: you will likely get an Answer box (a rich feature). Enter the site you'd like to research into the search box and click Analyze. What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. SEO Analysis & Website Review by Woorank. Among the many SEO factors, the key elements which make up the DA are – The website’s Age, Popularity, Backlinks, MozRank, MozTrust, etc. If you’re marketing on a tiny budget, you might see better results investing in content. Prices start from $99 per month, and progress to $999 per month for enterprises. Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power. MozBar gives you instant metrics while viewing any page or SERP. These metrics help rank your website on a scale of 1-100, just like Trust Flow. Semrush: Best All-Around. Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. You can also dig into page elements, view. Moz's Link Index Crawler. I can see the External Link count, but I need to drill down further to look at these external links. MozBar Overview Help Section Tools and Settings. It can help you perform SEO analysis on any web page. The score ranges from one to 100. Here’s how to install and set it up: Head over to this page. 12. For sites under obvious negative SEO attacks. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. Try Moz Pro Free. Our web crawler, Dotbot, is built on a machine learning-based model. And hit the ‘Add to Chrome' button. DA is measured on a scale from 0 to 100, with higher numbers indicating stronger authority. You will lea. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). Domain authority grades your site on a scale of 1-100, with the higher grade often correlating with more. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. com in Chrome. Page Authority. Try Moz Pro Free. ”. It’s tempting to think Quora has its SEO all sorted out. Use the MozBar. Step 5: (If fixed) Enable other required extensions one by one and check each one for conflict. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. So that metric isn’t super unique. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Ranging from 1 to 100, a higher DA score indicates a greater likelihood of a website ranking well. Domain Authority. Moz offers a Domain Authority toolbar called the MozBar that makes it easy to see the DA of any website in the search engine results. Google PageRank is on a 1-10 scale. This means that it should be in the same folder as your home page. com based on Domain Authority (DA), a metric which predicts ranking potential based on links. Use internal linking to improve. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Moz Domain Authority. Enter the specific URL from your domain you want to discover linking opportunities for. DA is intended to be a kind of proxy for and predict how well sites will rank and how they compare to. In theory, links from domains with a higher DA (Moz) or Domain Rating (Ahrefs) score should pass more authority to the linked site. Being a popular SEO-analysis service, MOZ uses the Page Authority (PA) metric that reflects the performance of a page in a search engine. Keyword difficulty is a score or percent (between 0-100) used by SEO tools to predict how difficult it will be to rank a certain keyword at the top of organic search results. Ranging from 1 to 100, a higher DA score indicates a greater likelihood of a website ranking well. Step-by-step guides to search success from the authority on SEO. mR – mozRank, SEOmoz’s metric similar to PageRank. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. DR 20–40: 603 ref. In order for the Domain Authority Checker tool to return data, we must be able to find ranking keywords in our corpus for the domain queried. The lower the score, the easier to rank. Domain Authority is based on data from our Link Explorer web index and uses. 5. You will be able to check out the website’s domain authority, ranking keywords, linking domains, and inbound links. Step 3: Navigate to the "Inbound Links" tab. Domain Authority is the score given to your domain according to its strength and potential. Get full access to MozBar (our SEO toolbar for Chrome). It can help you perform SEO analysis on any web page. Brand Authority TM is a Moz-exclusive metric that measures a domain’s total brand strength on a scale of 1-100. They both are essential scores to analyze a website’s SEO. 328 and 0. Please see IMGUR. DmT – Domain mozTrust, SEOmoz metric to measure. So, you can utilize a tool called the Moz Toolbar, to actually identify your domain authority and the different authority of your website pages, as well as researching some of your competitors. SummarySecondly, we might still wish to compare narrower sets of metrics — such as link vs. Domain Authority (DA) is a search engine ranking score developed by Moz, a popular SEO software company. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. “Cloud migration services” is an example of a single seed keyword. MozBar Chrome Extension. From your Keyword List, select Add URL from the top of the Rank column. Redesign for better integration with the Chrome user interface. Compare SEO Products Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). I was graciously invited to access Google Search Labs, and you can. Hello all, Do you want to learn step by step Digital Marketing with live practicals ,then follow Suren Digital channel and subscribe right now . Most people argue that the name was. Moz Academy. These metrics are pretty good and pretty well-correlated with, relatively speaking, value, especially if you can't get at a metric like real traffic because it's coming from someone else's site. Here’s how to indirectly increase your website (domain) authority in a ‘meaningful’ way: Create content that people want to link to. While we can see that Proximity to the Point of Search has seen a significant boost to become the new #1 factor, the other proximity factors which we once thought were extremely important have seen a major drop. This data is pulled directly from Google. Just as this well-respected professor can wield a great deal of influence over. I will not bore you with the mundane historical details that led to this, except to note that prior to Domain Authority link building was inextricably connected to Google’s Toolbar. Domain Authority is calculated by evaluating linking root domains, number of total links, MozRank, MozTrust, etc. Moz is recognized as one of the top SEO tools due to its comprehensive features and user-friendly interface. For each result, the API will return the Domain Authority, Spam Score, and the number of Linking Domains. ” While it’s a lot harder to find, Moz has also received its fair share of hate: “Honestly, Moz is like the gateway software to real seo tools. Keep a close eye on this one. New Releases Get the scoop on the latest and greatest from Moz. On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. Building high-quality, relevant backlinks. Ahrefs. Outgoing links report with link highlighter and broken link. (On the first tier) These redirect notices have zero. By hovering over the graph, you can see the rank and associated URL for that data collection. After that, click on the three dots at the top right corner of your browser. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Daily Updates. Landing Page - The URL for the landing page related to the data in the other columns. Just follow the steps outlined below. Select Delimited, click Next, select Comma, and click Finish. A first peek at local search in Google’s SGE. I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. 1. com and create a free Moz account. After that, drop it into a service like Link Detox. You can specify filters and the scope for the data returned - for example, you can request a list of pages linking to your target. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. I prefer to record the following information for each competitor to get a snapshot of where they stand: 1) Domain Authority (Moz) 2) Figure out the domain authority of the competitors root domain using the Moz Toolbar. But patience is an especially important ingredient in your attempts to boost your domain authority. Step 3: Restart the browser. 2. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more. Tools: Check your PA with Link Explorer. Similar to improving our link estimation, we have also been working on improving our traffic estimation formula. 19. Quora has very neat and tidy SEO. Today we are thrilled to announce version 3 of the MozBar browser extension. Then, enter your domain and click Analyze. And click the big yellow button: And install and the MozBar on your Chrome browser. Moz Links API Power your SEO with our index of over 44 trillion links. Ubersuggest is yet another essential extension for SEO. Where DA and PR only work on the site itself, going by the domain, Page Authority works on the individual page. When activating the Moz Toolbar in the web browser, a bar will be. The MozBar provides users with on-page metrics that are essential for SEO. Build (good) links. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. When you search “site:quora. DA uses data from the Mozscape Index, which includes other metrics like MozTrust, MozRank, and external links. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. This new Search Engine Results Page overlay was designed to offer the most relevant link data without getting in the way. The higher your grade, the harder it gets to get even higher. You can see this in Moz’s Link Explorer. Domain authority of a website is calculated based on. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. 3. Moz Domain Authority: Moz calculates site or page authority by determining how easy it is for Google and other search engines to find the page or site and,. Name.